The era of keyword-driven ecommerce is ending. Generative AI, agentic search, and customer expectations are reshaping how products are discovered, understood, and bought.

Retailers have invested billions in various tech platforms, and yet nothing is moving the needle. And that is because the "language of fashion", how customers talk, search and think isn’t understood by machines or platforms.

This session will show how and why structured, enriched product data in the language of the consumer is the new growth engine for retail, and how brands that speak the customer’s language will dominate discovery, personalisation, and profitability.

Mapp will share real examples of how retailers are using this data and as well as the revenue and margin benefit that is delivered.

This session is for retail leaders, eCommerce strategists, and marketing innovators tired of tech that doesn’t deliver.