Cart conversion: Turning intent into income - Panel session
For Marketers, Business Owners, Entrepreneurs and e-commerce operators who want to optimise their checkout process, improve customer experience, and boost conversion rates.
The challenge of cart abandonment remains one of the biggest barriers to online growth. This session sees PayPal joined by menswear brand, Peter Christian, in a panel discussion that explores how PayPal Fastlane helps streamline the checkout process, why customer feedback loops and mobile-first optimisation matter, and look at real-world pain points at checkout.
What you can expect to takeaway:
- Checkout optimisation with PayPal Fastlane and its impact on conversions
- How to gather and use customer feedback effectively
- Why mobile checkout is critical, especially for older demographics
- The importance of offering diverse payment option
