Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

Loading

Cart conversion: Turning intent into income - Panel session

25 Sept 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
THE FUTURE OF DIGITAL COMMERCE STAGE Growth & Customer Acquisition
Cart conversion: Turning intent into income - Panel session

 

 

 

For Marketers, Business Owners, Entrepreneurs and e-commerce operators who want to optimise their checkout process, improve customer experience, and boost conversion rates.

 The challenge of cart abandonment remains one of the biggest barriers to online growth. This session sees PayPal joined by menswear brand, Peter Christian, in a panel discussion that explores how PayPal Fastlane helps streamline the checkout process, why customer feedback loops and mobile-first optimisation matter, and look at real-world pain points at checkout.

 What you can expect to takeaway:

- Checkout optimisation with PayPal Fastlane and its impact on conversions

- How to gather and use customer feedback effectively

- Why mobile checkout is critical, especially for older demographics

- The importance of offering diverse payment option

Speakers
Maxwell Alderton, Marketing Director - PETER CHRISTIAN
Georgina Robertson, Head of UK Small-Medium Business - PayPal

With thanks to our sponsors & partners...