Gen Z to Boomer loyalty, decoded. - Solo session
25 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2B
B2C
General eCommerce Insights
General Marketing Insights
Growth & Customer Acquisition
Measurement & ROI
Dotdigital surveyed 3,000 consumers across the UK, and the rest of the world to uncover what drives brand loyalty across generations, from Gen Z to Boomers. The research reveals shifting expectations and a disconnect between marketer strategies and consumer preferences.
For marketers and eCommerce professionals who want to understand generational loyalty drivers, optimise engagement strategies, and close the gap between brand and buyer.
Marketers often rely on outdated assumptions about loyalty. By analysing fresh consumer data, we reveal actionable insights to help brands build stronger, longer-lasting relationships.
What you can expect to takeaway:
- Key loyalty drivers across Gen Z, Millennials, Gen X, and Boomers
- Regional differences in consumer expectations and behaviors
- How to align your channel strategy with consumer preferences
Speakers
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