Leading the AI revolution from within: Reckitt’s global marketing transformation - Fireside chat
24 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
For marketing leaders, digital transformation specialists, and CPG executives who want to understand how to embed AI across global teams and marketing workflows to stay ahead of the curve.
Reckitt’s Global Head of AI Transformation has been leading a bold vision: embed AI across their international markets and transform how marketing teams work, all before the end of 2025. In this candid fireside chat, hear what it takes to successfully integrate emerging tech like gamification, livestream commerce, and advanced AI tools across a legacy organisation. From executive buy-in to upskilling teams and rethinking product development, this is a practical, real-world view of turning AI ambition into everyday execution.
What you can expect to takeaway:
- What global-scale AI transformation actually looks like inside a consumer goods giant
- How to evaluate and implement the right tools across diverse markets and marketing teams
- Practical lessons in team structure, change management, and cross-level training
- Where marketing and emerging tech intersect: from gamification to live-streaming innovation
- How to stay on track to meet transformation targets by the end of 2025
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