How do customers navigate ecommerce sites? - Solo session
25 Sep 2025
THE OPTIMISATION STAGE
What best practice is there in site navigation and how you lay out your site? What trends are we seeing in where journeys start, where they drop out and where conversion events happen? Find out benchmarks for how many site visitors use the site search function, what happens after they execute a search, how long they spend on site and what happens when they reach the checkout.
For UX, optimisation and ecommerce professionals that want to better understand how visitors navigate sites and how to convert them into customers.
What you can expect to takeaway:
- identify key pinch points in the site conversion funnel
- optimise your on-site search function
- find out benchmark conversion insight on key points such as the checkout
Level it's for: Manager and above
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