For eCommerce strategists, digital marketers, and technology leaders aiming to understand the integration of advanced tools to enhance user experience and drive conversions in the luxury retail sector.

This session delves into how Zalando employs tools to offer immersive shopping experiences, such as virtual try-ons, thereby reducing return rates and increasing customer satisfaction. By focusing on performance metrics like page load times and layout stability, Zalando ensures a seamless user experience that directly impacts conversion rates.

What you can expect to takeaway:

• Insights into the role of augmented reality tools in enhancing online shopping experiences and boosting conversions

• Understanding the importance of web performance metrics in user retention and conversion

• Strategies for integrating advanced technologies into existing eCommerce platforms without compromising site performance

• Lessons from Zalando's approach to continuous testing and optimisation for sustained growth in the luxury market