Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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DTC vs Marketplaces: Who wins in 2025? - Debate session

24 Sep 2025
THE GLOBAL GROWTH AND FULFILMENT STAGE
Operations & Logistics B2C General eCommerce Insights Growth & Customer Acquisition Measurement & ROI
For eCommerce strategists, marketers, brand leaders, and fulfilment specialists who want to sharpen their channel strategy, challenge conventional wisdom, and learn from both sides of the customer acquisition and growth equation.
 
As ecommerce matures, the battle between marketplaces and direct-to-consumer rages on. In this live debate, two industry leaders go head-to-head, one making the case for the reach, trust, and conversion power of marketplaces, the other championing the margins, brand control, and loyalty of DTC. You’ll hear sharp arguments, counterpoints, and real-world results, and leave with clarity on which model serves your business best in 2025.
 
What you can expect to takeaway:
- A no-fluff comparison of the pros and cons of DTC vs marketplaces, from customer data to fulfilment
- Provocative insights into which model supports long-term brand equity and which wins on short-term ROI
- A decision-making lens to help you optimise your own channel mix or pivot your growth strategy
 
Level it’s for:
Executive / Manager / Head of / Director
Chairperson
Paul Walsh, Founder - allthingsmarketplace.co.uk
Speakers
Ernesto Rojas, Head Of Marketplaces - SONS
Prasanna Kumar, Global D-Commerce Experience Director - Diageo

With thanks to our sponsors & partners...