For anyone in marketing or ecommerce that wants to grow their business and increase their profits

Surely every brand wants to increase their conversion rate? But did you know that focusing on building a relationship with a potential customer before they convert could lead to more growth in the long run and greater profitability?

 

What you can expect to takeaway:

- Why optimising for conversion can be bad for business

- How acquiring fewer customers could grow your business

- How to build a long term relationship with a potential customer

 

Whatever level you're at in your business, you could learn something valuable: Executive/Manager/Head of/Director