Building a smarter tech stack in a privacy-first world - Solo session
25 Sep 2025
THE AI-POWERED MARKETING STAGE
B2B
Technology & Innovation
Data & Privacy
For marketing and adtech experts, consumer data professionals, data protection officers and tech-savvy strategists who want to streamline their stack, and create optimised processes that drive performance and scale.
With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology and decision-making is critical. It can mean the difference between scattered efforts and scalable success. This session explores the challenges brands face today in working with consumer data and tech stacks across marketing and advertising. It highlights key strategies to consider when scaling personalisation and building a first-party data approach driving smarter marketing and measurable growth.
What you can expect to takeaway:
- Preparing internally to maintain personalisation and performance without third-party cookies
- Overcoming challenges in collecting and activating high-quality consumer data
- Personalisation at scale: how to deliver relevance without being invasive or “creepy”
- Balancing friction zones: aligning Marketing, Tech, and Legal (Data Protection Office) on data strategy and tools
- Enhancing the value of consumer data with AI and machine learning
- Anticipating new opportunities and risks around first-party data as platforms evolve
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