Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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AI transformation: Kingfisher's strategic journey to enhanced customer experiences - Solo session

25 Sep 2025
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
B2B B2C Technology & Innovation General eCommerce Insights Measurement & ROI
For business leaders and digital transformation specialists that want to understand how a major retailer is leveraging AI to revolutionise customer experiences and operational efficiency.
Kingfisher's AI strategy represents a masterclass in strategic technological integration, moving beyond experimental applications to create meaningful impact across brands and geographies. By embracing both traditional and generative AI, the organisation has developed a comprehensive approach to digital transformation that balances technological innovation with practical business outcomes.
 
What you can expect to takeaway:
• Insights into how a large retail group strategically implements AI across multiple brands
• Practical approaches to overcoming challenges of AI integration at scale
• Understanding the critical differences between traditional and generative AI applications in business
 
Level it's for: Director/Head of
Speakers
Mohsen Ghasempour, Group AI Director - Kingfisher

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