Adopting AI Agents for Influencer and Social Media Marketing — the Industry Everyone Said AI Couldn't Touch
For marketing leaders and team heads who want to move past one-off AI prompts and actually adopt autonomous AI agents into their team's daily workflow.
Software development already went through this exact shift — from AI that suggests to AI that plans, executes, and verifies real work on its own. Having built and worked on JetBrains' own coding agent, Junie, I watched developers hand off real tasks to AI and rebuild how their teams work around it. Marketing is standing at the same inflection point right now, but most teams are still stuck at ""AI writes my captions"" — this session shows the actual jump to agents that hold real brand context and do the work end-to-end.
What you can expect to take away:
- How marketing teams are already using AI and how will it change
- Why the leap from ""AI assistant"" to ""AI agent"" is the same leap developers already made — and where marketing teams get stuck trying to skip it
- A concrete framework for what to hand an agent first (and what stays human), borrowed directly from what worked in dev tooling
- What actually changes in team structure and daily workflow once agents — not prompts — do the recurring work
Level it's for: Manager / Head of
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