From hype to habit: how TALA turned fans into Insiders - Fireside chat
For marketing, CRM and loyalty teams that want to turn one-off buyers into loyal, repeat customers at scale.
TALA started with a simple idea: activewear that didn’t force a choice between responsibly made materials, price and performance. Years on, that idea has built one of the brand’s biggest retention assets: TALA Insiders, a community that shows up for every new drop, every restock, with demand strong enough to earn TALA two physical stores to match. Jenny Ashfield is now scaling that retention strategy across more stores, markets and channels, without losing what made people fall for it in the first place.
What you can expect to takeaway:
- How TALA turned early hype into TALA Insiders, a genuine retention asset
- What it takes to scale a community-led brand without diluting it
- Practical ways to turn first-time buyers into repeat, loyal customers
Level it’s for: Manager/Head of
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