For eCommerce marketers, CRM and retention leaders who want to grow revenue from their existing customers without discounting away their margin.

Acquisition keeps getting more expensive while repeat rates stay stuck, and the gap is quietly eating your margin. 

This session shows why the moment after purchase is where loyalty is won or lost, and how leading brands are moving from discount-led programmes to engagement and belonging: rewarding reviews, referrals and advocacy, 

personalising every journey, and turning zero-party data into compounding growth. 

The result is a loyalty engine that lifts lifetime value, drives referral-led acquisition you don't pay for, and proves its ROI on real numbers.

What you can expect to takeaway:

• The three numbers to benchmark your loyalty programme against tonight: 90-day repeat rate, redemption rate (not enrolment), and share of revenue from repeat customers

• Why belonging beats discounting, and how to reward engagement rather than racing competitors to the bottom on price

• What to insist on in any loyalty stack, whether you build or buy: engagement beyond the sale, data that syncs natively into your CRM, and reach beyond the inbox

Level it's for: Head of / Director / Manager