From Search to Scale: Removing the Friction between Discovery and Conversion - Fireside Chat
23 Sept 2026
Next Era of Marketing Stage
For eCommerce and digital marketing leaders that want to turn more customer searches and site visits into conversions and long-term customers.
This session explores how behavioural data, journey mapping and experimentation can uncover the friction points affecting conversion. We’ll also look at where SEO, AI and personalisation can make a genuine difference, helping marketers create more relevant customer journeys and turn better digital experiences into measurable growth.
What you can expect to takeaway:
- How changing search behaviour and SEO can help you attract the right customers.
- How to use behavioural data and journey mapping to identify where customers are dropping off.
- Where AI and personalisation can improve conversion, retention and the wider customer experience.
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