Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

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Future of Commerce at H&M: Leveraging Data and AI for Growth

19 Sep 2024
The Headline Stage
H&M’s flexible architecture distributes product data across all digital touchpoints worldwide. We integrate search, SEO, social media, and asset metadata to support our growing assortment and increase store touchpoints. By enhancing our enrichment process with customer data and AI insights, we aim to boost revenue by deeply understanding our customers.
Speakers
Adam Ull, Global Product Information Lead at H&M | Public Speaker | Ex Amazon - H&M

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