Technology for Marketing Tracks 

Technology for Marketing Tracks 

Social Responsibility & Sustainability 

In 2020, global consumers are watching companies closely. It’s a crucial time to be delivering on socially responsible causes and considering what you can do to make a difference. The question on everyone’s lips is: what will brands and retailers be remembered for?

  • Sustainability budget allocation
  • Diversity and inclusion
  • Impact of COVID-19
  • CSR (Corporate social responsibility)
  • Brand accountability
  • Activism
  • Purpose-washing
  • Charitable spend

Rules of Data

The rules of data are growing in complexity. Brands and retailers are collecting, maintaining and using more consumer information than ever before. In adtech, the reform of real time bidding has started. Especially in current circumstances, it leads to the question: how should you listen and respond to your customer?

  • GDPR
  • ICO regulations
  • Third-party cookies
  • Contextual relevance
  • Programmatic
  • Customer insights
  • Consumer behaviour
  • Analytics
  • Real-time bidding
  • Data management platform (DMP)
  • Customer data platform (CDP)
  • Impact of coronavirus

Engagement & Retention

Building meaningful relationships is vital to long-term brand growth. Matching the needs of your audience; joining up the dots - wherever your customer is on their journey. It requires looking beyond the short term. Now more than ever, how is this playing a role in your long-term marketing strategy?

  • Customer journey
  • Customer insights
  • Data analytics
  • Customer churn
  • Customer success platform
  • Subscription
  • Targeting
  • Brand promotion
  • Data management platform (DMP)
  • Customer data platform (CDP)
  • Impact of coronavirus 

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