TFM Virtual Highlights

Headline Sponsor: eCommerce Expo Show Sponsor:
Adobe logo Eyezon Logo


TFM Virtual Highlights

Available on-demand!

How to access the event platform on-demand, once you have registered:

  • Look in your inbox for an email from - which include the magic sign-in link
  • Click the link in that email to create a password and enter the event.

If you do not receive your joining information from Swapcard, please follow these steps to join the event:

Why successful businesses can no longer ignore social commerce

All of the most successful businesses utilize social commerce. All businesses with a successful social commerce strategy utilize automation. So who better to give you tips and insights into the importance of social commerce than the leading feed management and PPC automation solution in the Benelux region? In this webinar, using their years of experience in social commerce, Channable will reveal the top 5 reasons you need to be advertising on social media, the potential of social commerce, and how a Channable client increased social commerce revenue by 27%.

The Marketer’s Toolkit 2021

The pandemic has pushed more people online and accelerated brands’ digital journeys. Why are UX and SEO so bound together now – what’s the UX relevance to webpage rankings? What has changed in the past 12-18 months in the consumer journey and the way they behave that impacts UX? Join our expert panel of speakers as we discuss:

• Why SEO Is More Important Than Ever in 2021

• The key to good UX, Search & CRO

• Is organic SEO still delivering and is it worth the resource investment?

• Is holding the number one spot organically still important?


The power of community and discovery to build brands

2020 was a year of learning and experimentation. We explore key trends over the last year and the opportunities they provide to build brands. Join Zehra Chatoo of Facebook as she takes us through a presentation that will help you build your brand through the power of community and the increased use of digital media during the age of COVID-19. 

How Love Home Swap is Reimagining the Subscription Model Business During COVID-19

What does the future look like for customers interacting online with businesses that have traditionally been rooted in a physical presence? The Managing Director of travel company, Love Home Swap, discusses the changes LHS has made in the business as a result of Covid, changes they have seen with their customers, shifting patterns on a market by market basis and how LHS has adapted to those.

New Inbox… Who dis?

Email remains king! It’s the backbone of all marketing strategies with an off-the-chart ROI. However, inboxes are more crowded than ever before, so if you’re going to send emails, they better be exceptional, eccentric and engaging; take it seriously. With that in mind, join Gavin Laugenie as he looks back on what we learned since 2020, building stronger bonds with our clients, harnessing our data for more relevancy and utilizing commentary channels to make a more significant impact because email marketing isn’t broken. The way you’re using it is.

Online Fashion brand Rat and Boa’s customer led growth strategy

Rat and Boa is a global online women’s clothing retailer that now sells clothing in more than 139 countries. This online retailer sees huge demand for new product launches and has a loyal base of customers including celebrity powerhouses Kylie Jenner, Rosie Huntington Whiteley and Emily Ratajkowski. How are they doing this? Hear from their Head of Digital as he shares how they have been working with Klaviyo to create a segmentation strategy that helps provide deeper customer insights and enables them to deliver a communication strategy that has helped build relationships and instill loyalty.