TFM Conference Programme

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TFM Conference Programme

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ECE - Cross-border Commerce & International Growth
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    With shoppers worldwide increasingly turning to the web for their shopping needs, the global ecommerce market is growing rapidly, making international DTC trading a critical growth engine. However, Br ...
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    The majority of consumers in every geo but the UK have begun shopping in stores again, despite that, the majority still prefer to shop online post-COVID. Join our panel of experts as we discuss the lo ...
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    Key take-aways to prepare your shop for the future.     Topics to consider: Taxes and customs, Payment Gateways, Shipping and logistics, Localisation and PIM, Product Discovery and Localised Shopping ...
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    The adaptation of content to a specific market, channel and target audience is key to global marketing success and there's no replacement for specialist expertise when it comes to localisation – parti ...
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    StockX started out as an online platform for sneakers and in just five years' time, has grown into the leading e-commerce marketplace for authentic current culture products, including sneakers, appare ...
    • Cross-border Commerce & International Growth
    ECE - Cross-border Commerce & International Growth
    International logistics for retailers has never been more confusing. To help make sense of the changes this year, Helen will be reminding us of the new EU VAT rules, customs entry to the EU, implicati ...
ECE - Future of Digital Commerce
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    After 14 months of pandemic-fueled, meteoric growth, what’s next in commerce? There’s no turning back, that’s for sure. Online buying is about to get a new tailwind: the Gen Z shopper. These true digi ...
ECE - Making Omnichannel a Reality
    • Making Omnichannel a Reality
    ECE - Making Omnichannel a Reality
    This talk will outline a number of actionable ideas for improving your omnichannel credentials, as well as giving you a framework through which to think about Omnichannel
    • Making Omnichannel a Reality
    ECE - Making Omnichannel a Reality
    • Making Omnichannel a Reality
    ECE - Making Omnichannel a Reality
    Nearly 75% of consumers used “a mix of physical stores, ecommerce, digital apps, social commerce, and marketplace platforms to buy products” during the pandemic, according to a Deloitte study. Custome ...
    • Making Omnichannel a Reality
    ECE - Making Omnichannel a Reality
    Arla’s Senior VP Sales, Jonathan Dixon (JD), will delve into how Arla, the UK’s largest dairy company shifted its entire approach to e-commerce through the pandemic. From setting up a new team, to str ...
    • Making Omnichannel a Reality
    ECE - Making Omnichannel a Reality
TFM - The Full Martech Stack
    • The Full Martech Stack
    TFM - The Full Martech Stack
    If you don’t understand why customers behave in a certain way, how can you confidently predict how they’ll respond to your next campaign? Discover the secret to more accurate predictions and better ta ...
    • The Full Martech Stack
    TFM - The Full Martech Stack
    The current discourse is that all organisations should be undergoing disruptive and seismic change to transform their strategy and business models. Changing from an approach that has served their cust ...
    • The Full Martech Stack
    TFM - The Full Martech Stack
    • The Full Martech Stack
    TFM - The Full Martech Stack
    • The Full Martech Stack
    TFM - The Full Martech Stack
    The pandemic has had a huge impact on all areas of business, especially on e-commerce industry. The sharp increase in demand and number of customers, on the one hand, allowed many players to significa ...
    • The Full Martech Stack
    TFM - The Full Martech Stack
    Attribution has long been part of the mix for most marketers – but more often than not, it’s overshadowed by seemingly shinier, more exciting MarTech tools. With big changes happening in the digital m ...
    • The Full Martech Stack
    TFM - The Full Martech Stack
    Covering growing a remote team and agency revenues by 400% when the world was falling apart and the future seemed so uncertain. In this talk I will cover lessons from rapid growth and my predictions f ...
TFM - The Future of Digital Marketing
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    Apple’s iOS 15 updates have caused a great deal of trepidation in marketers. But, at dotdigital, we see these changes as an opportunity. Why? Because email is always evolving.  Naysayers have been spe ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    The last year has introduced unforeseen levels of marketing innovation, transformation, speed and agility. Due to the global impacts of the COVID-19 pandemic, marketers have learned how to navigate...
ECE - Future of Digital Commerce
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Shyam Panchal is the Head Of Product Strategy, Global Business Marketing, at TikTok. Shyam has a history of defining product marketing practices and advising brands at premium publishers, media agenci ...
ECE - Intelligent Delivery & Fulfilment
    • Intelligent Delivery & Fulfilment
    ECE - Intelligent Delivery & Fulfilment
    What if you could 100% automate your business? How would that give you more time to grow and dominate your industry? We talk to Kieran Eblett, Managing Director of Lights4Fun, and discuss how automati ...
    • Intelligent Delivery & Fulfilment
    ECE - Intelligent Delivery & Fulfilment
    • Intelligent Delivery & Fulfilment
    ECE - Intelligent Delivery & Fulfilment
    This session explores how Covid has impacted the increasingly important ecommerce returns market and answers questions such as: •        Which payment options increase returns the most? •        How d ...
ECE - The Future of CX
    • The Future of CX
    ECE - The Future of CX
    Nosto are joined by their customer, Tog24, and Andy Mallinson, previously UK/NE MD at Stackla and now Nosto also, for a panel discussion surrounding exclusive data and techniques for facilitating data ...
    • The Future of CX
    ECE - The Future of CX
    Reality Check: What are ecommerce professionals really checking for when they buy from vendors? We look at three current business challenges and what buyers want to hear from vendors to solve them.   ...
    • The Future of CX
    ECE - The Future of CX
    When Mulberry, the leading British lifestyle brand known for their leather bags, wanted a superior search and content discovery experience they chose Amplience, Algolia and Tacit Knowledge to bring th ...
    • The Future of CX
    ECE - The Future of CX
    • The Future of CX
    ECE - The Future of CX
    In this session we will examine site personalisation strategy and how evolving AI capabilities can dramatically elevate the store CX and have a positive impact on lifetime customer value. The populari ...
    • The Future of CX
    ECE - The Future of CX
    • What payment options create the best experience for customers? • What does the best checkout structure look like? • Do more delivery options equal a better experience?
    • The Future of CX
    ECE - The Future of CX
    As consumers shift online, how can grocery retailers meet growing demand while staying competitive on cost? Vladimir Salakhutdinov of X5 Retail Group – Russia’s largest grocery retailer and the market ...
TFM - The Future of Digital Marketing
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    When the global pandemic COVID-19 hit the world and overturned everything, marketers had to do things differently. Content was no longer produced in big offices with a vast lineup of team members. Ins ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    With ecommerce expected to account for 21.8% of global retail sales by 2024, and only an average of 1.9% of ecommerce website visits currently converting into a purchase, retailers are rushing to acce ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    Shoppertainment is a buzzword gaining traction but what does it really mean for ecommerce? Is it just a glow-up for QVC-style streaming shopping channels? Or is the convergence of live streaming and e ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    The 2021 holiday season will be one of the most unusual in years, and this year’s sales will truly be “make or break” for many businesses. Digital marketing will be critical to success. As MarTech sta ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    This past year has seen sweeping shifts to how we live, work, communicate and shop. But what’s next? Which consumer behaviours will remain after Covid? And how can we set up to succeed as brands, mark ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    IT’S TIME TO REGISTER TO WATCH THE AWARDS eCommerce Awards 2021 will take place virtually in the Awards Room online forum, so you will have the opportunity to network online with colleagues and partic ...
TFM - The Power of Data and Personalisation
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, a ...
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    We are in the middle of the next big shift in the advertising industry. One that has emerged due to a series of monumental changes. Throughout it all, the power of the consumer has become increasingly ...
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    Personalization has become a critical strategy in eCommerce to enhance customer engagement and drive sales. The goal is personalization on an individual customer level; however, this often has large d ...
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
      In this talk, we'll be revealing some brand new insights from the Fresh Relevance Geotargeting Consumer Trends Report which provides critical insights straight from consumers' mouths about what they ...
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. To harness the power of personalization you first must start with speaking your customers’ na ...
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the ch ...
    • The Power of Data and Personalisation
    TFM - The Power of Data and Personalisation
    With millions of digital products available today, personalised customer experiences are no longer a 'nice to have' — it’s an expectation of the customer and so a ‘must-have’. In a post-covid world, t ...
ECE - Future of Digital Commerce
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Our world is changing in a remarkable way. Technology is significantly helping disintermediate inefficiencies in the customer value chain. Younger generations are pushing the adoption of ‘new’ faster ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Europe's retail landscape has changed dramatically in the past year. That change is set to continue as the world gradually opens up. In response to these changes, 97% of ecommerce CEOs say they need i ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Gen Z as an insight into the future of shopping. How have points of inspiration and purchase converged and what does this mean in terms of a shift from building brand equity via traditional means? Exa ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    The foundation of harmonious relationships between retailer and customers and added value of the brand is the respect for the customers' needs. Learn how on demand interaction can transform your whole ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Covid-19 forced many retailers and brands to shift their focus to online, away from bricks and mortar. Many tapped into new waves of customers who experienced their businesses online for the first tim ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    The delta between B2C buyer expectations and B2B buyer expectations collapsed during the pandemic. This revolutionary change has intensified the competition to “own” B2B customers. In response, compan ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Is your business holiday-ready? Multi-channel marketing, payment platform, logistics, and special offers all set?   Of course they are ….but there’s one part of the ecommerce jigsaw that can be an aft ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Contentful's Jamie and Harry explore how a headless CMS approach can be used to build cutting edge digital experiences through the whole customer journey and across multiple touch points, and how to d ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    With three quarters of the year done, and as retailers move toward the peak Black Friday period, IMRG look at the online retail trends that have defined performance in 2021 so far and forecast what ca ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    With our panel of brand builders and eCommerce experts, we’ll take a look at the mechanics of eCommerce growth - from data to creative strategy and channel preferences - and what they might look like ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    How have consumer habits shifted beyond the pandemic – what does this mean for payments and what trends lie on the horizon? According to the latest research from Checkout.com, 80% of consumers expect ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    More and more businesses are operating in a digital environment, from your customers to your competitors. Therefore, it’s essential that you have a diverse range of digital elements that support these ...
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    • Future of Digital Commerce
    ECE - Future of Digital Commerce
    Our panel revisits predicitons from our last event, tracking changes to the digital commerce and marketing landscape and horizon scanning for what's to come next. This is one not to miss. 
TFM - The Future of Digital Marketing
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    Social media has become an integral part of the overall marketing funnel. It is a priority channel for product and brand discovery and it's the platforms, like TikTok, that are creating the new fronti ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    Audience Insights 2.0: Social Data to understand needs, values and motivation
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    Live Video Commerce is rapidly transforming eCommerce. It offers the ability for companies to a) engage customers in their brand, products & sales in a real time broadcast on their website b) deliver ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    Ecommerce and social media marketing teams have always worked together, and yet, separately. With social shops a natural extension to Facebook Instagram and TikTok, the lines are blurring. Add in live ...
    • The Future of Digital Marketing
    TFM - The Future of Digital Marketing
    The last year has had a dramatic impact on the retail industry. There has been a shift in almost everything digital, as consumers have adapted their shopping habits. This shift in consumer behaviour i ...