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Wayne Baskin

Wayne Baskin

Deputy CEO & CTO, Booktopia.com.au
Wayne started with Booktopia in 2008, as the only in-house Java J2EE developer. Intent on not being the 'small cog in a big wheel', Wayne left GE Commercial Finance to focus on making an impact in a smaller company where he felt he could actively contribute to it's growth and success. Ten years later, Wayne has evolved from a software developer cutting code and building Booktopia's bespoke website to become one of the key leaders in the business. At Booktopia, Wayne is responsible for all systems, both internal and external, oversees the strategy and operations of the business and also sits on Booktopia's Board. In his time at Booktopia Wayne has been responsible for a number of major projects including the development of all aspects of the Booktopia website, the design and development of their custom built warehouse management system and their always evolving eBook platform. For the last two years Wayne was a finalist for the Online Retail Industry Recognition Award, has been named as one of Inside Retail’s Top 50 People in E-Commerce for three years.
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