Vita Chang

Vita Chang

Head of Content Operations Ecosytem, AliExpress
Vita Chang is head of Content Operations Ecosystem at AliExpress, a global retail online marketplace under Alibaba Group, where she is responsible for the construction and prosperity of AliExpress’ global content ecosystem. Before this, Vita was head of Global Marketing Sourcing at Alibaba Group, mainly responsible for the sourcing and management of Alibaba group’s global marketing resources, and as a core member of the organizing committee, she organized the Taobao Maker Festival and Tmall Double 11 Gala from 2016-2019, and the 2017 Gateway at Detroit, etc. Prior to joining Alibaba, Vita was the Executive Strategy Officer at Bitauto (Known as 易车集团), providing strategic services for international automakers to enter Chinese market. Education Background: 學位Bachelor of Business Administration (BBA) 科系International Business Management
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    Hermes UK
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