Sean Newmarch is a global e-commerce leader with over 15 years of digital marketing experience. He has a passion for innovation, creating immersive experiences and is currently the Global E-commerce Director at Farrow & Ball, a premium paint and wallpaper company based in Dorset. Sean leads a team of e-commerce experts who support customers in designing & creating wonderful homes all over the world. Sean is also a Non-Executive Director at The Royal Air Force Museum and provides strategic guidance and oversight on the museum’s digital transformation and online presence. Before joining Farrow & Ball, Sean spent over a decade working for Dyson, where he was responsible for launching and expanding into new e-commerce markets & digital channels globally. He also led the development and execution of VR, AR, and Metaverse projects and was instrumental in launching Dyson Demo VR, a virtual reality experience that allows customers to explore and interact with Dyson products in an immersive, virtual environment.