Digital Commerce Manager, FRAMA
As Digital Commerce Manager for FRAMA Rhya heads all digital and cross-channel efforts. Since joining the Copenhagen based lifestyle brand, Rhya has taken the company on a digital journey to scale, automate, engage, and retain. She is responsible for all e-commerce, performance marketing, and UX at FRAMA — deconstructing the classic Nordic formula for digital success. Bringing years of experience in both the fashion and lifestyle industry, Rhya has worked with brands such as Leah Alexandra, tentree, and Vessi Footwear to build digital brands that resonate.