PR & Strategic Partnerships Director, Birchbox UK
Rachel Humphrey is the PR & Strategic Partnerships Director at Birchbox UK, a beauty retailer best known for its monthly subscription of personalised products. Birchbox was founded in the US in 2010 and offers an efficient, personalised way to discover and shop for new products. It is a high growth, tech powered retailer offering a subscription and e-commerce service. They pair a personalised monthly subscription of five deluxe products with editorial content and a seamless path to purchase full-size products online. Today Birchbox has more than 1 million subscribers and operates in six countries, including the US, UK, Ireland, France, Belgium, and Spain. Rachel has been with Birchbox UK since 2013, the year Birchbox launched into the UK market. Leading strategic partnerships with brands such as Vogue, Nike, Boden, Matthew Williamson, Stylist and many more; Rachel’s direction and vision has played an integral part in the growth of the UK business. As PR & Strategic Partnerships Director of Birchbox UK, Rachel is responsible for building and leading the Birchbox brand identity. She leads the PR & Partnerships division while also managing campaigns that generate social engagement, content, press coverage and organic consumer traction - with a major focus on shareability and subscriber engagement. In the last 12 months, Birchbox UK has celebrated 63% year on year growth, making it the fastest growing market and the No.1 beauty box in the UK. With over 200 brand partnerships in the UK, including household names such as Benefit, Clarins and Elemis, Birchbox is able to provide their customers with tailored products to meet their beauty needs from some of the most popular brands in beauty. As well as the relationships with established brands, Birchbox also offers up-and-coming brands a route to market that wouldn’t be available through other retailers. Prior to Birchbox, Rachel worked in-house and agency side across consumer PR; launching, implementing and developing brand profile strategy for many leading UK brands, mainly within the beauty sector. Rachel has a BA (Hons) in Dance and Theatre Performance from Bird College (Affiliated by The University of Greenwich). She is originally from Lancashire and now lives in London with her husband and daughter.