Patricia Lozano Crespo
Post-Purchase Specialist,
THE ESTÉE LAUDER COMPANIES INC.
Patricia is a Post-Purchase Specialist at Estée Lauder Companies, where she leverages her expertise in international eCommerce strategy and commercial operations to lead initiatives that aim to transform every order into a long-term loyalty opportunity. Her work focuses on enhancing the post-purchase journey through data-driven personalization and continuous optimization of the customer experience to strengthen engagement and retention. Before joining Estée Lauder, she developed her career at Inditex and All We Wear Group, where she oversaw online and offline commercial strategy, sales forecasting, and stock optimization across key markets in Europe, America, Asia, and the Middle East. With a background in Business Administration and Law, and an Executive Master’s in Fashion Business, she brings a strategic, innovative, and customer-centric approach to the evolving landscape of digital commerce.
Sessions
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25-Sep-2025THE GLOBAL GROWTH AND FULFILMENT STAGEBeyond the sale: How Estée Lauder companies turn post-purchase into long-term loyalty- Solo session
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