Nicole is a digital marketing and conversion optimization specialist, CEO of OptiMonk, who is responsible for the success of literally 1000’s of eCommerce businesses worldwide. OptiMonk is an award-winning on-site message toolkit, which helps small and medium-sized businesses win more customers from their valuable visitors. Nicole has been involved with web marketing including lead generation, e-commerce, CRO and analytics for over 7 years. Her strength relies on helping and motivating others to strive towards success. Nicole truly believes that the recipe for success involves more than science but also creativity. Therefore, she's always looking for the best and brightest ways that help online stores take their revenue to the next level, and she’s constantly on the lookout for game-changing solutions. She also believes a tool is only as good as the people behind it. It’s why she's built a work culture where both the tech and business team have a true passion to help online businesses crush their goals. As a result, she has helped thousands of online stores to launch and become successful in 150+ countries so far.