Nick Hague is a founding member and now Head of Growth at B2B International; the world’s largest B2B market research agency. Nick is a thought leader specialising in B2B CX research. He is widely known in the CX world and was announced as a top 10 influencer for the 4th year running in 2023 by CX Magazine. His latest book is in its second edition and is an Amazon bestseller on B2B Customer Experience. He regularly speaks to leaders in industry on the ‘B2B Insights Podcast’.