Nick Brookes

Nick Brookes

EMEA Analytics Engagement Director, Mars - TOPIC: Panel: Owning the customer relationship across multiple touchpoints to deliver a flawless experience
Director level data and analytics professional with 20 years experience; I have developed and led data transformations and insights teams that drive strategy and business performance. Combining commercial acumen, strategic thinking and analytical reasoning skills I specialise in developing teams to help businesses understand customer behaviour. Working with senior execs and partners, I simplify data to tell clear stories that develop propositions, build CRM strategies and set marketing priorities for commercial success. This is a field that is constantly evolving with ever changing opportunities and expectations; I can help business leaders and teams exploit their data as a strategic asset to drive results. Experience in: Data & digital analytics Team building and people development Data science and engineering Customer Experience (CX) Business Intelligence (BI) and KPI reporting Market and customer research Customer Relationship Management (CRM) Data governance Marketing optimisation Strategy Led teams using Adobe Analytics, Adobe Audience Manager, R, SQL, Python, Domo, SPSS Modeller, Syntasa, Confirmit, BusinessObjects, advanced Excel and Foresee.
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