Senior Personalization Consultant, Fresh Relevance
Mike comes from over 8 years of experience in technology solutions having started on the client side with Game Retail before joining ExactTarget/ Salesforce Solutions. At Fresh Relevance, Mike's primary role is to identify the gaps and opportunities for businesses along the personalization curve using multi-channel technology including email, mobile, web, and social. Focusing on providing insight into the digital maturity, Mike's adapts to the crawl, walk, run approach when working with clients and partners. When he isn't bringing personalization to the forefront of eCommerce marketing teams, Mike takes his professional ethos personally competing in charity runs having completed 3 Tough Mudders for charity.