CEO, VMLY&R Commerce
As CEO of the UK team, Michelle is driving growth by building out new commerce capabilities to unlock new opportunities for clients. Under her leadership, VMLY&R Commerce UK [formerly known as Geometry] has broken new ground with The Flagship, a physical, immersive space using 360 projection mapping to re-create over 140 retail environments, helping businesses trial & monetise cutting-edge technologies. It has launched Social Commerce+, connecting social to commercial uplift. It is mapping digital purchase journeys to create new brand growth alongside new routes to markets and powerful D2C strategies for clients such as GSK, Gore, Unilever, Danone, Evergreen & Coco-de-Mer among others.