2021 Speakers

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Michelle Robinson

Michelle Robinson

account executive, MELTWATER
Michelle has 8 years’ experience supporting global brands with gathering, analysing and evaluating unstructured data. Having also worked in Account Management, Michelle has a strong understanding of data implementation and the role data plays in informing corporate decision making, including:- Competitive intelligence - Audience analysis - Trend spotting - Industry analysis - Measuring organisational performance and ROI - Policy workHer speciality lies in international brand management (with a special focus on B2C), digital transformation and data integration. Michelle is based out of Edinburgh and is also passionate about developing local trade in the region.
Sessions