Head of Data Driven Marketing - Europe, Mars Petcare
Lindsay has worked in Digital & Content Marketing for 18 years – building retail expertise across the Bridal, Telco, Baby & Health categories. She has worked agency-side in Melbourne, Sydney and London; building new client partnerships and business units. Lindsay spent 4 years in Singapore as Global Content & CX Director at Reckitt - leading the transformation of RB’s CRM and content marketing strategy in China, US, Mexico and SE Asia. Lindsay returned to London and joined Mars Pet Nutrition in May 2020 to launch a new data-driven marketing centre of excellence in Europe. She has two daughters, two crazy cats and spends her spare time skiing and trying to surf.