Head of Global Innovation / Professor of Marketing, Tata Consumer Products / Hult International Business School
Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to develop the Tata Consumer Products International innovations strategy, to define the company’s vision on how to develop and implement innovations able to better answer consumer needs and drive company growth. In addition, Liliana is teaching ‘Marketing, Innovation and Design Thinking’ at Hult International Business School. In the past, she has worked at Unilever for 16 years in various roles, across different categories local, regional or global, living in eight different countries. After globally working in brand development for Dove as global director, Liliana was responsible for defining the strategy for all categories at Unilever across Europe.