managing director, Vprok.ru Perekrestok
Leonid Dovladbegyan manages Vprok.ru Perekrestok since December 2018 and is responsible for developing and implementing the online hypermarket strategy, increasing its economic efficiency and developing distribution channels. In 2020, under his leadership, the online hypermarket became an independent business unit within the X5 Retail Group, coped with the challenges of the pandemic and showed leading dynamics in all indicators: if the market on average grew by two times, Vprok.ru Perekrestok – grew by more than three times. Before joining X5, Leonid held the position of Deputy General Director at Nikamed, headed 220 Volt, one of the largest DIY networks in the Russian Federation and the country's largest portal for repair and construction, and the Mastergrad platform. Leonid is also the co-founder and CEO of the LED communications agency and organizer of the Russian online sales Cyber Monday and Real Black Friday.