Lara Menendez is Product Director and member of the Executive Board at Empathy.co, the leading innovator in commerce search and discovery. She is responsible for all aspects of the product. Her role is critical in the product strategy, focusing on commerce search experiences that evoke positive emotions. Prior to joining Empathy.co, Lara’s work experience included data engineering and analytics positions with Pull&Bear and Merkle. Her crucial role in overseeing global product management at Empathy is reflected in how she leads the product team: A team that is committed to building human-centred commerce search and discovery platforms that empower big brands to create trustworthy, understanding and joyful experiences.