Kerry Sanders is the Vice President, Market Development for EFI and focuses on driving awareness and adoption of EFI digital printing solutions for corrugated packaging in the eCommerce customer segment. Kerry's unique perspectives are informed by his executive experience in business development, operations, and marketing for Fortune 500 companies. Prior to joining EFI, Kerry served as Executive Vice President, Global Business Development at Craft Worldwide, an Interpublic Group (IPG) agency. Prior to Craft, Kerry held key leadership roles in sales and marketing at HP and Xerox, focusing on global new product introductions for digital transformations.