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James Barlow

James Barlow

UK & IRL Regional Manager, Akeneo
Over the last 10 years, James has worked with some of the largest organisations in the world to help them increase their online sales and improve internal productivity whilst doing so. After a conversation with his wife, a merchandiser at a multi-national Fashion retailer, James was shocked to see the archaic processes in place to manage product information (Spreadsheet Hell!) and looked for alternative methods, that’s when he found Akeneo. James has developed a deep understanding of the role data has in every step of the customer journey and is committed to helping organisations improve and accelerate their commerce strategy’s ROI. 
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