Speakers

With over 20 years of experience specialising in cross-border digital commerce, Emma has driven the international expansion of hundreds of brands, facilitating their entry into diverse markets across Europe, the USA, the Middle East, and Asia. Her expertise lies in architecting seamless global ecommerce strategies that generate significant revenue—surpassing £500 million—by leveraging the power of digital touchpoints and data-driven market insights. As Global Lead for Strategic Partnerships & Alliances, Emma has led initiatives specifically tailored to enhance cross-border commerce, such as 1st Party Data integration, Social Commerce, Retail Tech, and B2B ecommerce platforms. Her leadership focuses on breaking down barriers to international trade, streamlining digital operations, and creating adaptive frameworks that allow brands to thrive in complex, multi-market environments. Having lived and worked extensively in Dubai and France, Emma brings a deep, practical understanding of how local cultures and business norms impact cross-border transactions. Through building dynamic networks of CEOs, technology partners, and market innovators, she empowers brands to access new geographies and achieve sustainable growth. Her approach is always driven by a combination of targeted digital strategy and a keen awareness of the nuances in global consumer behaviour, ensuring that brands not only enter, but excel within, the international digital commerce landscape.