Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Speakers

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Elfried Samba

Elfried Samba

CEO & Co-Founder, Butterfly 3ffect (Ex-Gymshark)
Elfried is the Co-Founder & CEO at Butterfly 3ffect. Previously, as the Global Head of Social Content at Gymshark, he played a pivotal role in growing the brand's fitness community from 1.5 million to 20 million within seven years. This played a critical role in helping the brand achieve its "unicorn" £1 billion valuation while challenging the likes of Nike, Puma, and Lululemon. Ranked the 2nd most influential creator on LinkedIn globally (Favikon), Elfried has translated success in business to his personal brand. His LinkedIn profile currently averages 5 Million impressions per week and 100k engagement per month.
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