Site Optimisation Manager, Marks and Spencer
Duncan has helped to improve the customer experiences across a number of the UK’s most well recognised brands through creating data led, testing cultures across the business. His wealth of knowledge accumulated across a variety of sectors, including retail, travel and financial services, have taught him to keep the customer at the heart of any digital experience creation. He is currently responsible for site optimisation at Marks and Spencer, where he is using this knowledge to optimise the digital real estate, carefully balancing increases in traffic and conversion with improvements to customer satisfaction. He is passionate about all things testing, using technology, data and creativity to drive insight and tangible results. When not working up his next test hypothesis he can normally be found planning his next trip to the beach!