CEO, AWA digital
World leading optimization expert and boardroom advisor, Dan delivers standout talks on using conversion rate optimization (CRO) to build and grow any business, with first hand success stories from blue-chip companies, including Canon, AVIS and Interflora as well as smaller ambitious businesses and startups Drawing on his experience as CEO of the global website optimization agency AWA digital, Dan’s engaging performances combine up-to-date knowledge and wisdom, with valuable insights and actionable takeaways that means his talk is not to be missed. Dan is an in-demand speaker, blogs regularly on all aspects of CRO and analytics, speaking at conferences in the UK, USA and Africa. Dan is also co-author of the Amazon best seller ‘E-Commerce Website Optimization: Why 95% of your website visitors don’t buy – and what you can do about it’, published by Kogan Page in January 2017. The first detailed step-by-step guide of how to optimize your ecommerce website . Dan holds a MBA from Bath University and in recognition of his contribution was made of Fellow of the Institute of Direct Marketing in 2004.