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Chris Vincent

Chris Vincent

Global CEO, Practicology
Chris leads global ecommerce consultancy Practicology, whose Australian division works with brands including Nike, Converse, David Jones, Country Road, Kikki K, Rip Curl and Rodd & Gunn. He has been responsible for delivering change projects within consumer businesses around the world for more than 20 years.
Prior to joining Practicology as its first employee in Australia, Chris was CIO for Australian fashion retailer Pretty Girl Fashion, and before that Head of Retail IT for surf brand Billabong. While with Billabong, Chris was responsible for integrating seven retail acquisitions into the business. Earlier in his career, as CIO for Australian fashion retail brand General Pants, Chris successfully launched General Pants’ and Surf Dive N Ski’s brands online.
 
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