Global Chief Design Officer, Wolff Olins
Chris has partnered with some of the most innovative clients in the world, helping them to make radical and boundary-pushing brand systems. In his fifteenth year at Wolff Olins, he is now responsible for setting and challenging the creative bar across all three hubs, with the aim of creating provocative design work that makes the world sit up, take notice and smile. He has worked with global giants such as Virgin, McKinsey, Google and PwC to help them embrace the opportunities the digital world presents. He has led teams that have created new brands from scratch, such as the UK’s biggest telecom carrier, EE. He has also worked with a series of British institutions including Tesco and Royal Mail to redefine what it means to be a brand for the people of the UK in 2017. Chris is a passionate writer on the subject of design and design education and has been published in The Guardian and Fast Company. He is a regular contributor to the Drum, and believes the best is yet to come.