Brian Hennessy is the Co-Founder & CEO of Talkoot, the only PIM that combines AI-enabled product content automation with product information management, giving modern brands everything they need to get their product content to market faster. Prior to founding Talkoot, he spent his career helping large consumer brands put their story to work, first as the global writing director for adidas, then as founder of Thread, a story studio that helps great companies like Twitter, Simms Fishing and Sonos find their story and use it to create better products, more inspired coworkers and more loyal customers. It was at Thread that Brian was tasked to build out the product content supply chain that helped fuel the adidas’ rise from $89M in online sales in 2009 to over $4.3B in 2020. Brian’s experience building a high-volume copy production process from scratch was the catalyst that inspired Talkoot. When he’s not starting companies, he’s raising two wonderful daughters and taking ridiculously long runs in the woods.