eCommerce Expo Hero

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Andrew McLelland

Andrew McLelland

Consultant , IMRG

Andrew McClelland – Co-founder The Data Project and consultant to IMRG. Andrew has over 15 years experience in eCommerce. Helping B2B and B2C brands, large and small, make the most of digital commerce and the opportunities open to them, including how digital routes to market support and complement more traditional techniques, such as stores, sales teams and wholesalers.

A respected digital specialist and consultant, Andrew often speaks at international events on developing digital strategies and has advised industry, investors, Government and the European Commission on commercial and policy issues such as data protection, consumer rights, payments and the development of the digital economy.

Andrew is at the forefront of helping businesses trade into international markets using digital technology and understands, first-hand, balancing legal requirements with commercial demands

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