Andrew Busby

Andrew Busby

Global Retail Director, Software AG & Founder, Retail Reflections - TOPIC: The rise of shopper mark two, what it means for every retailer
Retail writer, former Forbes contributor, number one best-selling Amazon author with his book ‘Harry Was Right All Along’, Andrew is Global Retail Senior Director at Software AG and founder of Retail Reflections. He is one of the most high-profile figures in retail – regularly recognised as a top global retail influencer, including by ReTHINK Retail and the Retail Technology Innovation Hub. Andrew is constantly in demand for both writing and speaking and is often quoted in the media – often appearing on TV, radio and in the national press. In a retail career spanning over 20 years, Andrew held senior positions at Kingfisher and Superdrug. In addition to writing his own retail blog, Andrew is a member of the IORMA Advisory Board, a member of REAN, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is also editor at large for Retail Technology magazine.
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