Alan Small is a seasoned ecommerce expert with a remarkable 12-year journey in the industry. His entrepreneurial spirit led him to successfully launch his own ecommerce stores and create a prominent EU marketplace catering to students. In July 2020, Alan embraced a pivotal role as the leader of Wish's EMEA Business Development & Partnership team. He takes charge of driving growth and ensuring the success of EMEA merchants, enabling them to thrive in over 60 countries. With a wealth of experience and a passion for empowering businesses, Alan continues to make significant strides in the ecommerce landscape.