Client Services & Operations Director, Grass Roots Meetings & Events Ltd
Abi has extensive experience within the events industry, having delivered operationally on international and global events for audiences of over 5,000 people since 2000 with DMS, now the delegate management division of Grass Roots Meetings & Events Ltd. Grass Roots Meetings & Events Ltd manages over £32 million in attendance fees annually and a value of £12 million in hotel revenue via city wide conferences. With a background focused on city wide hotel management, Abi provided the necessary industry knowledge and insight to the development team to scope the final solution for hotel revenue management. The payment solution also had to meet a challenging set of business requirements, and ongoing calendar of events which required operational delivery for the integration. Abi managed the project implementing new payment providers who are fit for purpose and truly omni-channel based on current requirements. The overall objective being to ensure future proofing and provide a scalable model for delivery and expansion.