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30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

Dominique Bonnafoux

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Dominique Bonnafoux

Dominique Bonnafoux

Strategy Director, FITCH
With over 19 years’ experience in the brand and retail sector, Dominique is a multi-discipline strategy director leading brand, experience and innovation strategy for the world’s biggest brands, including Sephora, Diesel, Unilever and Nestlé. In 2015 Dominique joined FITCH, the world’s leading brand and retail consultancy, following previous senior roles with ?WhatIf! Innovation and Starcom MediaVest Group. Based in London, she leads the FITCH strategy team across the EMEA market and client portfolio. Dominique supports clients with consumer insight and strategy development; ranging from re-branding, proposition development and NPD through to innovation in retail and the customer experience of the future. Dom regularly contributes to a range of national, trade and broadcast media and wider industry thought leadership events.
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