Leveraging retailer data
25 Sep 2019
Data-Driven Insights , Multichannel & Mobile
For years big brands have wielded the power. Experts in category, shopper and brand building big brands dominate shelf and media space. eCommerce flips this on it head with infinite shelves, big manufacturers are now facing multiple threats. This presentation seeks to provide some guidance on how to navigate this new landscape, putting retailer data at the heart of your strategy.