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  • Prepare, Listen and Adapt: Effective Marketing During A Crisis

    21 Apr 2020 Payal Raina, Global Head of Markerting - Torstone Technology
    During events such as the Coronavirus (Covid-19) pandemic, which alter the business environment, marketing takes centre stage as the public face of an enterprise, for better or for worse. There is muc ...
  • The pandemic has shattered consumer confidence and emptied shelves, shopping malls and high streets. There has been a swift negative impact on many retailers’ revenues that rely heavily on bricks and ...
  • EMENA’s Neel Arora talks to John Bensalhia about the changing world of modern eCommerce and how businesses must adapt in order to get results
  • Underpinning Emma’s creative outlook is the ability to understand objectives, discern trends and digest analytics. In this interview, Emma talks about whether the power of content is measurable.
  • Tom Goodwin, digital transformation thought leader and EVP of Innovation at Zenith, discusses his upcoming appearance at TFM 2019 in September
  • Techerati talks to Brenda Fiala, Bacardi’s Global VP of Strategy, Insights and Analytics, ahead of her Technology for Marketing & eCommerce Expo Keynote panel appearance
  • What can online retail brands do to make sure they are still providing the ‘human touch’ in a time of social distancing?
  • During the Coronavirus outbreak, IMRG are using the dashboard to provide weekly updates on how demand is shifting throughout this crisis period.
  • P&G beefs up and diversifies to address COVID-19 crisis

    07 Apr 2020 Geoffrey Precourt, US Editor, WARC
    There is no business as usual, but Marc Pritchard’s mantra of being “a force for good and a force for growth” seems to be Procter & Gamble’s public face as it responds to the COVID-19 pandemic.
  • COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be relevant or appropriate.